promote
     v 1: contribute to the progress or growth of; "I am promoting the
          use of computers in the classroom" [syn: {advance}, {boost},
           {further}, {encourage}]
     2: give a promotion to or assign to a higher position; "John
        was kicked upstairs when a replacement was hired"; "Women
        tend not to advance in the major law firms"; "I got
        promoted after many years of hard work" [syn: {upgrade}, {advance},
         {kick upstairs}, {raise}, {elevate}] [ant: {demote}]
     3: make publicity for; try to sell (a product); "The salesman
        is aggressively pushing the new computer model"; "The
        company is heavily advertizing their new laptops" [syn: {advertise},
         {advertize}, {push}]
     4: be changed for a superior chess or checker piece
     5: change a pawn for a king by advancing it to the eighth row,
        or change a checker piece for a more valuable piece by
        moving it the row closest to your opponent
Source: WordNet® 2.0