beguiling
     adj 1: highly attractive and able to arouse hope or desire; "an
            alluring prospect"; "her alluring smile"; "the voice
            was low and beguiling"; "difficult to say no to an
            enticing advertisement"; "a tempting invitation" [syn:
             {alluring}, {enticing}, {tempting}]
     2: misleading by means of pleasant or alluring methods; "taken
        in by beguiling tales of overnight fortunes"
Source: WordNet® 2.0